The AI decisioning layer for revenue-ready lead supply.

Ingest raw behavioral traffic, resolve identity across 12 graphs, enrich intent with calibrated models, and route scored, compliance-grade leads in milliseconds — with provenance attached to every record.

Request platform access→$See architecture

Ingest latency: 12ms; p50, edge
Identity match: 99.4%; B2B + consumer
Models in prod: 47; vertical-tuned

decisioning ▸ live ▸ acct_ndx_8821

HEALTHYus-east-1

Inbound · stream_001▲ 2,481/s

pixel.fire ts=171638204 ev=form_start

pixel.fire ts=171638205 ev=scroll_75

s2s.event ts=171638207 ev=add_to_cart

pixel.fire ts=171638208 ev=time_on_page

search.query ts=171638209 q="refi rate"

pixel.fire ts=171638210 ev=cta_click

Identity resolution · graph_v1212/12 graphs

IP+UA0.41

→

Cookie0.62

→

Email hash0.83

→

B2B graph0.91

→

MATCH0.94

Decisioning · last 60sMODEL: rev_v4.2

142 routed

Resolved profile

Intent

Conf.

LTV

Route

ld_8281Elias Thorne

VP Growth · Nexus Corp · 240 emp

0.94σ

$24,510

▸ Buyer A

ld_8282Clara Vane

Director Ops · Alpine Logistics

0.89σ

$18,220

▸ Buyer B

ld_8283Julian Reed

Founder · Stealth · Fintech, Seed

0.78σ

$9,840

▸ Tier 2

ld_8284Maya Okafor

Head of RevOps · Helix Bio

0.62σ

$3,210

▸ Suppress

POST /v1/leads/route · 200 · 41msprovenance: SHA256:9ad2…71fc

Events processed / 24h

1.24B

p99 routing latency

47ms

Identity graphs

Production models

Uptime · trailing 90d

99.987%

§ 01 · Architecture

A pipeline, not a black box.

Every layer is independently observable, replayable, and tunable. Operators see what the model saw, why it decided, and where the lead went — down to the byte.

→ Stream-first ingestion (Kafka-compatible)
→ Deterministic + probabilistic identity
→ Per-buyer model calibration
→ Real-time routing with cap & split logic
→ Tamper-evident audit log per record

L1 · edgeL1

Ingestion

Mega-pixel
S2S webhooks
Search-intent feeds
CSV / SFTP

▸

L2 · graphL2

Identity resolution

12 identity graphs
Deterministic match
Probabilistic merge
Confidence ranking

▸

L3 · signalsL3

Enrichment

Firmographics
Behavioral fusion
Life-stage
Search-intent overlay

▸

L4 · modelsL4

Decisioning

Intent score (0–100)
Predicted LTV
Per-buyer calibration
Explainability layer

▸

L5 · deliveryL5

Routing

Real-time API
Tier / cap / split
Postback & webhook
Audit-ready exports

§ 02 · Data model

Every lead is a typed, signed, replayable object.

No CSV exhaust. No untyped JSON. The Lead object carries identity confidence, enrichment lineage, model version, consent state, and a tamper-evident hash — so buyers can verify and sellers can defend.

Schema: OpenAPI 3.1
Versioning: Semver per buyer
Provenance: SHA-256, per-record
Replay: T-30d window

GET /v1/leads/ld_8281

application/json · 200 OK

2 "id": "ld_8281",

3 "schema": "lead.v4.2",

4 "identity": {

5 "match": "deterministic+probabilistic",

6 "confidence": 0.94,

7 "graphs": ["b2b.v12", "consumer.v8", "intent.v3"]

8 },

9 "profile": {

10 "name": "Elias Thorne",

11 "title": "VP Growth",

12 "company": { "name": "Nexus Corp", "size": 240, "vertical": "B2B SaaS" }

13 },

14 "decision": {

15 "intent_score": 96,

16 "predicted_ltv_usd": 24510,

17 "model": "rev_v4.2",

18 "calibrated_for": "buyer_a",

19 "explainability": { "top_signals": ["form_start", "search.refi", "return_visit"] }

20 },

21 "compliance": {

22 "consent": "explicit",

23 "tcpa": "eligible",

24 "source_url": "https://… (preserved)"

25 },

26 "provenance": "sha256:9ad2…71fc"

27}

§ 03 · Decision engine

Calibrated intelligence. Not vibes.

Per-vertical models trained on your buyers' actual conversion data. Calibration is monitored continuously; drift triggers automated recalibration with explainable diffs.

Score distribution · last 24h

n=482,114

050▮ sellable ≥ 70100

Model calibration

ON TARGET

Buyer A · finance0.96 AUC

Buyer B · insurance0.91 AUC

Buyer C · home services0.84 AUC

Last recalibration: 2h 14m ago · auto-trigger on drift > 0.03

Routing rules · live

4 active

if intent ≥ 90 AND vertical = finance→ buyer_a

if intent 70–89 AND ltv ≥ $5k→ buyer_b

if intent 50–69→ tier_2 pool

if consent = missing→ suppress

Signal fusion weights

model: rev_v4.2

Behavioral34%

Firmographic22%

Search intent18%

Identity confidence14%

Recency12%

§ 04 · Compliance & provenance

Defensible by design.

Every record carries consent state, source URL, enrichment lineage, and a tamper-evident audit log. Buyers get data they can defend in regulatory review; sellers get data they can stand behind in a dispute.

SOC 2 II

GDPR

CCPA

TCPA

HIPAA-ready

ISO 27001

Audit logstream=acct_ndx_8821 · tail

● SIGNED

17:42:08.214lead.createdld_8281src=pixel.fb_ad_09 consent=explicit

17:42:08.226identity.resolvedld_8281graph=b2b.v12 conf=0.94

17:42:08.241enrichment.appliedld_8281models=[firmo.v3, intent.v2]

17:42:08.247decision.scoredld_8281intent=96 ltv=$24,510 model=rev_v4.2

17:42:08.255routing.matchedld_8281rule=R1 → buyer_a

17:42:08.296delivery.ackedld_8281buyer_a status=200 latency=41ms

17:42:08.298provenance.signedld_8281sha256:9ad2…71fc

Retention: 30d hot · 7y cold (S3 Object Lock)Export: JSON · CSV · Parquet

§ 05 · Operators

Built for teams that monetize traffic at scale.

Performance teams

Convert ad pixel into priced, sellable leads.

Stop selling raw clicks. Resolve, enrich, and price every lead by predicted LTV before it leaves your stack.

Avg lift on sold lead price

+38%

Lead aggregators

Enrich pixel exhaust into compliant inventory.

Layer firmographics, intent, and identity confidence on raw pixel data so every record carries a defensible price and lineage.

Match rate vs. legacy stack

+27pp

RevOps & growth

Operate a real-time, auditable buyer pipeline.

Route, cap, and split leads across buyers in milliseconds — with full provenance and replay for every decision.

p99 routing latency

47ms

§ 06 · Get connected

Move from pixel exhaust to revenue-ready supply — in one integration.

Most platforms are live in under 24 hours. Bring a pixel and a buyer destination — we handle ingestion, identity, enrichment, scoring, routing, and audit.

Request platform access→Talk to the platform team

Operator stakes

Min volume to onboard: 1M ev/mo
Time to first scored lead: < 24h
Routing destinations: Unlimited
Buyer-side controls: Full

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