Behavior analytics & identity resolution
Most visitor tools show you 100% confidence. Here's ours.
LeadsData is one tag that records what every visitor did on your site, and tells you who they were only when there's evidence to back it. Every identification carries the evidence behind it, graded against what your visitors actually typed in.
Trust mix — live sample, one vendor enabled, 7 days
Reading this panel: only Tier A clears every channel. With a single vendor connected, corroboration is mathematically impossible unless the visitor also identifies themselves — which is exactly why this number is small, and why we show it to you instead of rounding it up.
The problem
You're paying for identifications nobody has ever checked
Identity vendors report a match rate. Almost none of them report an accuracy rate, because measuring it means admitting how often they're guessing. The bill arrives either way.
1 in 4
Typical share of a vendor's “matches” that resolve to a household member rather than the person who actually visited.
$0
What most platforms spend verifying an identification before they charge you for it and push it into your CRM.
Every row
What LeadsData grades against first-party anchors — and reports as unverifiable when there's nothing to check it against.
Two modules, one tag
What everyone did, and who some of them were
Signals runs on every visitor. Identity runs on the ones we can stand behind. You install one script and decide which halves you want.
Module 01
Signals
Session-level behavior analytics with conversion recommendations that name the actual element on your page — not generic advice about simplifying your forms.
- Journeys — every session, page by page
- Funnels — drill from a drop-off straight into the sessions
- Forms — field-level abandonment and time-in-field
- Recommendations ranked by estimated revenue
- Rage clicks, dead clicks, JS errors, load timing
Coverage: 100% of visitors
Module 02
Identity
Resolution with the evidence attached. Every identification is scored into a tier, and the tier decides which channels it's allowed to reach.
- Tiered resolution with per-record evidence
- Vendor accuracy scored against first-party anchors
- Channel gating enforced in the database
- Conflicts blocked, retained, auditable
- Only Tier A and B ever consume a credit
Coverage: a minority of visitors — we show you which
The part nobody else ships
Every identification gets a verdict
Whenever a visitor types their own email, phone or address into one of your forms, we get a first-party anchor. We use it to grade the vendor's earlier guess about that same person — and we recompute the verdict every time a new anchor lands.
The vendor named the same person your visitor turned out to be.
Right address, wrong human. Fine for ads, wrong for a personal email.
Contradicted by first-party evidence. Blocked from every channel.
No anchor exists yet. We report that honestly instead of implying accuracy.
An identity product that can't tell you when it's wrong is just a confident list of strangers.
Pricing
Priced on what you can actually use
Two meters, because the two modules cost us very different things to run.
Signals
$49 / mo · 10k sessions
Behavior analytics, funnels, form abandonment and AI recommendations across every visitor on your site. Scales to 50k, 250k and custom.
Unlimited sites. Unlimited seats. 90-day raw event retention.
Identity
$0.18 / activatable resolution
You're billed for Tier A and Tier B only. Tier C and conflicts cost nothing, because a household-level guess isn't something you can send an email to.
Hard caps, not overages. We stop resolving at your limit rather than surprising you.
14-day trial on both modules. No card. Vendor cost shown at list rate during trial so you can see the unit economics before you commit.
Get started
One script tag. About four minutes.
Paste the snippet, watch the first event arrive live, and decide from there whether you want the identity half turned on.